Hyatt Hotels & Resorts today announced a limited time exclusive partnership with Verified Identity Pass, Inc. (“Verified ID”), becoming the first hotel chain to make a substantial purchase for select customers of complimentary memberships in Verified ID’s much heralded Clear service, the nation’s leading registered traveler program. Currently available at Orlando International Airport with implementation planned at other major U.S. airports this spring and summer, Clearä enables members to receive expedited processing at airport security checkpoints.
Hyatt will extend to its Gold Passport Diamond tier members the opportunity to receive a Clear membership on a complimentary basis. In addition, Hyatt plans to make the Clear membership available to other Hyatt guests through exclusive promotional offers later this year. As Clear rolls out to airports across the country in accordance with the U.S. Transportation Security Administration’s (TSA) national plans, Hyatt and Verified ID expect to arrange for Clearä enrollment stations to be set up in select Hyatt hotels as a further convenience for Hyatt guests.
“Hyatt sees the potential of the Clear program to greatly improve the airport experience of frequent travelers,” said Thomas F. O’Toole, senior vice president, strategy and systems of Global Hyatt Corporation. “We want our Gold Passport members to be the first to enjoy this improved experience as it becomes available and thus are pleased to be the first hotel partner of Verified ID.”
"With this bold, creative move Hyatt has not only demonstrated its longstanding commitment to its tens of thousands of loyal customers but also its belief that Clear is fast becoming synonymous with cutting edge travel services," said Verified Identity Pass founder and CEO Steven Brill. "We're honored and delighted to be partnering with Hyatt as we begin our rollout at airports across the country later this year."
"The combined marketing plan we have developed with Hyatt is a partnership in the best sense of the word,” said Verified ID Senior Vice President of Sales Fred Fischer. “Hyatt benefits by being able to offer Clearä to its loyal guests, while Clear benefits from linking our emerging brand with one of the world’s most respected hotel brands.”
Clear has been operational since July 2005 and currently has over 15,000 members in Orlando. Metrics kept by Clear indicate that the average wait time for members in the ClearLane is 14 seconds, saving travelers up to 29 minutes in security lines at Orlando International Airport. Clear members currently pay an annual fee of $79.95 to enroll.
