Hilton International Launches New Global In-room Product La Source by Crabtree & Evelyn
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Hilton International Launches New Global In-room Product La Source by Crabtree & Evelyn
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Category: Worldwide
This is a press release selected by our editorial committee and published online for free on 2006-02-02
Hilton International, the world's best known hotel brand, today announced its global partnership with renowned bath & body care brand Crabtree & Evelyn for the supply of new, indulgent in-room amenities.
Crabtree & Evelyn's luxurious La Source product range will be available in Hilton UK & Ireland hotels from today and from April onwards the amenities will be introduced to Hilton hotels around the world including Asia Pacific, Middle East, Europe, Africa, Latin America and Caribbean.
The range is unique to Hilton and includes La Source moisturising soap, shampoo, conditioner, relaxing body wash, relaxing body lotion and relaxing bath salts. The range also includes a Hilton branded sewing kit, cotton shoe mitt, shoe horn, slippers, laundry bag and shower caps.
Mike Ashton, Senior Vice President, Marketing, Hilton International comments; "We are delighted to partner with Crabtree & Evelyn in the global roll out of La Source products. In-room toiletries are an extremely important part of our guest experience and research has shown that 92% of Hilton guests use the in-room toiletries exclusively or in addition to their own and that they are just as important to men as women. We are constantly seeking new ways to enhance our guest experience and this will improve consistency and product quality across our global portfolio.
"We have selected the La Source range because it offers contemporary, fresh, upmarket products associated with health and fitness, travel and aspirational lifestyles. It is a great fit with the Hilton brand and our guest profile. We are looking forward to pampering our guests with the new range and to help them put back a little of what life takes out".
Mike Torrence, Managing Director, Crabtree & Evelyn UK comments; "This partnership between Crabtree & Evelyn and Hilton International introduces our prestigious award winning La Source product range to a discerning audience who expect the best. I am confident they will enjoy the La Source experience."
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