InterContinental Hotels Group Launches Priority Club Rewards
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InterContinental Hotels Group Launches Priority Club Rewards
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Category: Worldwide
This is a press release selected by our editorial committee and published online for free on 2005-12-08
InterContinental Hotels Group, which owns a portfolio of hotel brands including InterContinental Hotels & Resorts, Crowne Plaza Hotels & Resorts, Holiday Inn Hotels & Resorts and Express by Holiday Inn across the Asia Pacific, announced today at a signing ceremony at InterContinental Pudong Shanghai that it has secured the airline partnership with Shanghai Airlines. This is the 45th airline alliance of its loyalty programme Priority Club Rewards (PCR), the fastest growing loyalty programme in the world. This has also made InterContinental Hotels Group the first global hotel partner for Shanghai Airlines. “Frequent Flyer Program” members of Shanghai Airlines can expect more options to earn mileage. And when they stay at any family brands of Priority Club Rewards, they are able to earn 800 kilometres per stay.
Shanghai Airlines comments that they are very pleased to welcome the world’s largest hotel company - InterContinental Hotels Group into their Frequent Flyer Program. They believe that this partnership will offer their members more convenience and a valuable service in strengthening the development of the Shanghai Airlines’ Frequent Flyer Program.
Steve Sickel, Senior Vice President, Loyalty Marketing of InterContinental Hotels Group added: “We are indeed honoured to have Shanghai Airlines as our first airline alliance in East China. This partnership marks the beginning of a new Priority Club Rewards initiative to bring greater value to our members in China. It is also brings together two of China’s well known brands to benefit our common membership base.”
“The new alliance with Shanghai Airlines creates even greater opportunities for frequent travellers to earn their rewards faster. Besides having access to one of the most established flight routes network and a wide selection of quality hotels under the InterContinental Hotels Group where they get rewarded with airline mileage, members can also choose to earn Priority Club points. These points can be used to redeem for free hotel stays, in-hotel amenities, retail certificates and a host of other exciting rewards,” says Julia Wong, Director of Loyalty Marketing for Asia Pacific.
Shanghai Airlines was established in 1985 and has always maintained its business principle of “Safety First, Passenger Paramount, Superior Service Quality “, over 140 domestic routes and has business offices in 20 cities.
Hotel brands participating in Priority Club Rewards include InterContinental Hotels & Resorts, Crowne Plaza Hotels & Resorts, Hotel Indigo, Holiday Inn Hotels & Resorts, Express by Holiday Inn, Staybridge Suites and Candlewood Suites encompassing almost 3,600 hotels around the world.
With more than 27 million members which includes 536,000 members in China, Priority Club Rewards features more sought-after benefits than any other hotel offering. It combines features like Points Transfer, Points Purchase and the fastest way to Elite status with programme pillars of no blackout dates on Rewards Nights and no point expiration to form one powerful programme that is simple and easy.
The award-winning Priority Club Rewards programme recently captured top honours at the 17th Annual International Freddie Awards, based on responses from the world’s most frequent travellers. Among hotel loyalty programmes around the world, Priority Club Rewards placed first in Best Member Communication (Asia) and Best Web Site (Asia).
To earn mileage for qualifying stays, guests must be enrolled in Priority Club Rewards and designate Shanghai Airlines as their preferred alliance. Becoming a member of Priority Club Rewards is free. Enroll online at www.priorityclub.com at the front desk of any InterContinental Hotels Group location, or by calling any of the Priority Club Rewards Service Centre in Asia Pacific (Guangzhou, Sydney and Tokyo), the Americas and Europe.
Becoming a Shanghai Airlines’ “Frequent Flyer Program” member is free and enrolment can be made online via www.shanghai-air.com, or by calling the 24-hour service hotline 10105858.
Note to Editors:
InterContinental Hotels Group PLC of the United Kingdom [LON:IHG, NYSE:IHG (ADRs)] is the world's largest hotel group by number of rooms. InterContinental Hotels Group owns, manages, leases or franchises, through various subsidiaries, almost 3,600 hotels and 539,000 guest rooms in nearly 100 countries and territories around the world. The Group owns a portfolio of well recognised and respected hotel brands including InterContinental® Hotels & Resorts, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites® and Hotel IndigoTM, and also manages the world's largest hotel loyalty programme, Priority Club® Rewards, with over 27 million members worldwide. In addition to this, InterContinental Hotels Group has a 47.5% interest in Britvic, one of the two leading manufacturers of soft drinks, by value and volume, in Great Britain.
InterContinental Hotels Group offers information and online reservations for all its hotel brands at www.ichotelsgroup.com and information for the Priority Club Rewards programme at www.priorityclub.com.
For the latest news from InterContinental Hotels Group, visit our online Press Office at www.ihgplc.com/media.
For further press information and photos, please contact:
InterContinental Hotels Group
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