HOTEL GROUPS WELCOME NEW CRM RELEASE
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HOTEL GROUPS WELCOME NEW CRM RELEASE
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Category: North America & West Indies / Carribean islands
This is a press release selected by our editorial committee and published online for free on 2005-10-21
HMC (Hospitality Marketing Concepts),
the leading solution provider of loyalty membership programs has launched a new release of
ClubCentral CRM 4.0, its proprietary web-based Customer Relationship Management application.
ClubCentral CRM was specifically designed for the hospitality industry, to give hoteliers the
marketing edge that can put them ahead of their competition. It is a perfect complement to the turnkey,
private-label loyal membership programs that HMC designs and operates for hotels to build a
local, repeat clientele. A user-friendly application, ClubCentral CRM allows the hotel to collect and
manage client information, identify key clients, recognize business trends, selectively communicate
with specific target profiles, and automate communication to clients. Moreover, ClubCentral CRM
offers hotel marketing executives the capability to measure the reach and effectiveness of each
marketing campaign.
Sporting a redesigned and easy to use interface and the integration of a “best of breed” email
campaign management system, the newly released ClubCentral 4.0, debuts a number of additional
features, including:
• An enhanced Dashboard to provide a hotel marketing executive with an intuitive snap-shot into
key F&B, membership sales, and reservation performance metrics
• Hierarchy reporting that allows corporate offices to view program performance by region,
country, or any combination of unique hotels and Food & Beverage outlets within its portfolio
“ClubCentral has made significant strides over the past years with valuable input from our hotel
partners,” said Mokhtar Ramadan, CEO of HMC. “The evolution of ClubCentral also reflects the
increasing sophistication of our clientele. This new release of ClubCentral gives hotel groups
tremendous reporting flexibility, with the ability to drill down to a single hotel or a single outlet. Being
able to monitor program performance, manage communication with members and create real-time,
cost-free marketing initiatives are no longer nice-to-have options but necessities in a competitive
market.”
“HMC’s CRM application has provided each of InterContinental Hotels Group’s 40 properties in
Australia & New Zealand with the ability to better understand their loyal base of customers, said
James Hayward, Partnership Marketing Manager for the InterContinental Hotels Group. “Now,
ClubCentral CRM makes it easier to view and analyze information for multiple hotels, and leverage
that knowledge to create marketing campaigns targeted towards critical member populations ranging
from First-Time Diners to Top Spenders.”
A live demo of CRM ClubCentral 4.0 is available online: http://cccrm.clubhotel.com/crm4/.
Username: “demo”; Password: “demo”.
ABOUT HMC
Headquartered in Newport Beach, Southern California, HMC is the leading provider of travel industry paid consumer
membership and database management programs. HMC provides services to more than 1,000 full-service hotels
worldwide. A selection of clients includes InterContinental Hotels Group, Le Meridien, Starwood, Shangri-La Hotels,
Ritz Hotels, Mandarin Oriental, Husa, Orbis, Raffles and Swissotel. HMC is a global company with offices in more
than 70 countries including Italy, France, UK, Germany, Spain, Poland, Australia, Singapore, Hong Kong, China,
UAE, Egypt, Venezuela, Brazil, Canada and the United States. More information about HMC may be found on the
company’s website http://hmc.clubhotel.com or by contacting Peter Gorla, Director of Marketing at 949-833-8000 Ext.
218 or via email at gorlap@clubhotel.com.
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