The profile of subscribers to our respective newsletters

We send out two newsletters:

1. Profiles of subscribers to our newsletter on LinkedIn

39,573 subscribers to the French version
Senior 27.5%
Entry 25.7%
Manager 9.4%
Director 9%
VP 2.5%

4,965 subscribers to the English version
Senior 26.8%
Entry 22.5%
Director 10.9%
Manager 10.5%
VP 5.8%

2. Profile of our 3271 readers who subscribe to our in-house newsletter:

Language
in French:	97 %
in English:	3 %
Frequency
on a daily basis:	48 %
on a weekly basis:	52 %
Themes
Hotel opening	90 %
Hotel projects	85 %
Recruitment / Job / Training	78 %
Group or hotel buyout	75 %
Renovation / Addition	74 %
New brands / Affiliations	74 %
Calendar	73 %
Trends / Expert's advice	71 %
What's new?	68 %
Figures / Studies	67 %
Gourmet restaurants	63 %
Rewards	58 %
Appointments	58 %
Supplier	50 %
Industry sector
Hotel	33 %
Student	12 %
Supplier	7 %
School	6 %
Candidate	6 %
Restaurant	5 %
Consultant	4 %
Events	3 %
Communication / PR	3 %
Spa & Wellness	2 %
Medias	2 %
Architecture / Design	2 %
Group head office	1 %
Travel agency	1 %
Real estate	1 %
Tour operator	1 %
Airline company	0 %
Other	10 %
At the time of registration, they have been in this industry for....
Less than 5 years	36 %
From 6 to 10 years	14 %
More than 10 years	29 %
Without experience	21 %
How did they know about us?
Friend or acquaintance, a professional contact	37 %
Internet	24 %
LinkedIn	16 %
School	11 %
Other	8 %
Advertising	1 %
Trade association	1 %
Trade show	1 %