ACCOR ANNOUNCES THE SIGNING OF SOFITEL SAPA HOTEL & RESIDENCES: BRINGING FRENCH ELEGANCE TO THE HIGHLANDS OF VIETNAM
Accor, a global leader in hospitality, is proud to announce the signing of Sofitel Sapa Hotel & Residences, a landmark luxury development set to bring Sofitel’s signature French elegance and cultural refinement to the breathtaking highlands of Northern Vietnam. |
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ACCOR ANNOUNCES THE SIGNING OF SOFITEL SAPA HOTEL & RESIDENCES: BRINGING FRENCH ELEGANCE TO THE HIGHLANDS OF VIETNAM
Accor, a global leader in hospitality, is proud to announce the signing of Sofitel Sapa Hotel & Residences, a landmark luxury development set to bring Sofitel’s signature French elegance and cultural refinement to the breathtaking highlands of Northern Vietnam. |
Category: Asia Pacific - Vietnam - Industry economy
- Hotel projects
This is a press release selected by our editorial committee and published online for free on 2024-11-13
 Signature Ceremony on October 23rd in Sofitel Legend Metropole Hanoi, Vietnam - from left to right: Mr. Nguyễn Minh Nhật - Vice chair of the Board Alphanam Group, Ms. Nguyễn Ngọc Mỹ (Sylvia) - Vice chair of the Board Alphanam Group, Ms. Maud Bailly, CEO of Sofitel, Sofitel Legend, MGallery and Emblems, Mr. Tom Meyer, Senior Vice President Operations Sofitel, Sofitel Legend, MGallery and Emblems, South-East Asia, Japan, Korea and The Pacific
Photo credit © Accor
Perched in the stunning landscapes of Sapa, a region known for its terraced rice fields, mist-covered mountains, and vibrant cultural heritage, Sofitel Sapa will offer guests a unique blend of French Zest and the beauty of Vietnam’s most iconic natural surroundings. The hotel will embody the Sofitel brand’s timeless elegance while celebrating the local traditions and history that make Sapa a must-visit destination.
“We are delighted to bring the Sofitel brand to the enchanting region of Sapa, which offers a truly unique blend of culture, history, and natural beauty. Sofitel Sapa Hotel & Residences will serve as a luxurious destination that harmoniously blends French zest with the spirit of Northern Vietnam. This signing reflects our ongoing commitment to delivering unforgettable experiences and supporting the growth of tourism in Vietnam. We would also like to express our gratitude to our esteemed partners at the Alphanam Group for their trust and collaboration, and we look forward to working together on this beautiful hotel and residences and future projects.”
— Maud Bailly, CEO of Sofitel, Sofitel Legend, MGallery and Emblems.
“With Vietnam's rich cultural heritage and natural wonders, the country is home to one of the highest numbers of World Heritage Sites in Asia. With the ancient carved stones of Muong Hoa Valley listed on UNESCO’s Tentative List, Sapa is a very special destination, dearly loved by Alphanam Group. By entrusting our beautiful development with reputable partners, we plan to offer a variety of hotels, room types, F&B and leisure services that further open up the Sapa market to our Vietnamese and international individual travelers, families, and other unique market segments, who seek for innovative, luxurious, and culturally-inspired traveling experiences. Through the branded residences component, we aim to give more choices for families, either as an investment asset, or as a weekend home. We are happy to announce our partnership with Accor and commit to building a product that reflects both the cultural significance and the international quality that Sapa deserves.”
— Nguyễn Ngọc Mỹ (Sylvia Nguyen), Vice Chairwoman, Alphanam Group
Sapa has long been known as a captivating destination for travelers seeking both adventure and relaxation. Nestled in the Hoàng Liên Son Mountain range, this beautiful town is famous for its diverse hill tribe communities, rice paddies that cascade down the mountainside, and the towering peak of Fansipan, the highest mountain in Indochina.
The arrival of Sofitel in Sapa will elevate the region’s luxury offerings, blending French zest with Vietnamese hospitality to create a luxurious destination for both international visitors and domestic tourists.
Sofitel Sapa Hotel & Residences will feature 176 guest rooms and suites with an additional 436 branded residences. Each will be designed to reflect the region’s natural beauty, with elegant French-inspired interiors complemented by local artistry and craftsmanship.
Guests will enjoy world-class amenities surrounded by the alluring beauty of Sapa, including a signature Sofitel Spa, a premier fitness center, and a heated swimming pool. Gastronomy will also be a key highlight of Sofitel Sapa Hotel & Residences, with a selection of dining venues that combine the finest of French cuisine with locally sourced ingredients, offering a true “gastronomic journey” through the flavors of Vietnam and France.
In line with Accor’s commitment to sustainability, Sofitel Sapa Hotel & Residences will implement eco-friendly initiatives and practices, ensuring that the hotel is as kind to the environment as it is luxurious for its guests. This includes energy-efficient systems, waste reduction programs, and the use of locally sourced materials.
“Vietnam is one of the most sought-after destinations in Asia, and with this project, our Sofitel presence in the country is set to nearly triple in terms of rooms over the next five years. The signing of Sofitel Sapa Hotel & Residences underscores the strength and recognition of our Sofitel brand in Vietnam, as well as the value of collaborating with local partners like Alphanam Group. We look forward to working with Alphanam to further expand our portfolio in Sapa and across Vietnam.”
— Xavier Grange, Chief Development Officer Sofitel, Sofitel Legend, MGallery and Emblems
The signing of Sofitel Sapa Hotel & Residences underscores Accor’s continued growth in Vietnam and reinforces the Group’s strategy to expand its luxury portfolio in key markets globally. Sofitel Sapa Hotel & Residences will join Sofitel Legend Metropole Hanoi and Sofitel Saigon Plaza, further solidifying the brand’s leadership in the region's luxury sector.
About Accor
Accoris a world leading hospitality group offering experiences across more than 110 countries, with 5,700 properties, 10,000 food & beverage venues, wellness facilities or flexible workspaces. The Group has one of the industry’s most diverse hospitality ecosystems, encompassing more than 45 hotel brands from luxury to economy, as well as Lifestyle with Ennismore. Accor is committed to taking positive action in terms of business ethics & integrity, responsible tourism, sustainable development, community outreach, and diversity & inclusion. Founded in 1967, Accor SA is headquartered in France and publicly listed on Euronext Paris (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States.
About Sofitel
A pioneer of French luxury hospitality since 1964, Sofitel today embodies heartfelt and committed luxury with a French zest. A seamless blend of the richness of each local culture and the French joie de vivre, the brand delights travelers who appreciate delicacy and subtle refinement, offering them heartfelt and authentic service. At Sofitel, beauty is in the details: life's simple pleasures such as gastronomy and sleep are art forms for an incomparable experience.
Sofitel now boasts more than 120 hotels, all elegant and unique, in the world's most sought-after destinations. Among its most remarkable properties: Sofitel Le Scribe Paris Opera, Sofitel London St James, Sofitel Dubai The Obelisk, Sofitel Mexico City Reforma and Sofitel Ambassador Seoul. The brand also offers a selection of heritage luxury hotels under the Sofitel Legend banner, renowned for their timeless elegance and fascinating history, such as Sofitel Legend Old Cataract Aswan, Sofitel Legend Santa Clara Cartagena and Sofitel Legend Metropole Hanoi.
Sofitel is part of Accor, a world leading hospitality group counting over 5,700 properties throughout more than 110 countries, and a participating brand in ALL - Accor Live Limitless – a lifestyle loyalty program providing access to a wide variety of rewards, services and experiences.
About Alphanam group
Alphanam Group is the leading private multi-industry corporation in Vietnam, operating in vital sectors of the country, including Real Estate, Tourism & Hospitality, Mechanical and Electrical Contracting, Manufacturing, and Financial Investment.
With a professional workforce, an extensive distribution network, and relationships with valued partners and customers established across its 30 years of operation, Alphanam continues to build landmark projects and becomes the pioneer to ESG initiatives. Sustainability is at the heart of Alphanam’s development, driven by both Chairman Hai and his 2nd generation - Mr. Nhat Nguyen and Ms. Sylvia Nguyen. Our company details can be found atalphanam.com.vn
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