MAISON&OBJET: A NEW ELDORADO FOR LUXURY HOSPITALITY (France)
With its Signature hall, "What's New" area, and dedicated conferences, Maison&Objet may never have been more relevant to luxury hospitality. |
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MAISON&OBJET: A NEW ELDORADO FOR LUXURY HOSPITALITY (France)
With its Signature hall, "What's New" area, and dedicated conferences, Maison&Objet may never have been more relevant to luxury hospitality. |
Category: Europe - France - Industry economy
- Suppliers
- Trends / Expert's advice - Providers
Article written by Sonia Taourghi on 2024-02-01
Earlier this year, Maison&Objet celebrated its 30th anniversary. It was an anniversary driven by the show's visual identity, but also by an abundance of creative and immersive spaces that were not to be missed. It was a success, with interior designers up 8% and hospitality professionals up 2%.
As visitors wander through the aisles, the spaces and read the names on display, another impression emerges: that of luxury and the desire to transport visitors to a sumptuous world. At the forefront of this luxurious veil was the Signature hall, of course, which opened with "Alchimie", a brand new installation by Baccarat. The tone was set. In the hall, nearly 250 exhibitors offered furniture, accessories, wall coverings and other artistic pieces aimed at a premium clientele. Was this a nod to the luxury hotel industry, inviting them to visit in their hunt for inspiration and new solutions?
Two conferences in particular demonstrated that if there's one sector that can inspire suppliers and designers of excellence, it's the luxury hotel industry. At 'Hospitality: a global and local approach', Elodie Noël, Global SVP Brand Design Luxury Brands at Accor, unveiled the strategy devised by the group to create places that are as memorable for their history as for their layout and décor. Along with co-speakers Sophie Thuillier and Cristiano Benzoni, designers and co-founders of REV Architecture, the three guests confirmed how luxury challenges the trade: beyond the objects themselves, it is also in the choice of materials, respect for the natural environment and celebrating local culture that the beauty of a newly redesigned place fully emerges.
Jordane Arrivetz and Tristan Auer, interior designers and founders of their eponymous agencies, shared their design philosophy and their approach to two exceptional projects: Jordane Arrivetz is currently involved in the design of the beach and restaurant area at the Majestic in Cannes, while Tristan Auer has reimagined the Carlton, a €5 million project which was delivered at the end of 2023 and for which he has received numerous awards. Their conference, entitled 'Reinventing the Iconic', offered a glimpse into the mind of a designer with an extraordinary mission.
Among the exhibitors were a host of brands already familiar to the luxury hotel industry: lighting, olfactory identities, furniture, works of art... With their choice of materials, manufacturing techniques, transformation and personalisation, each brand has set itself apart to offer a service worthy of the most demanding establishments. Among the exhibitors was Sonja Quandt, named after its founder, who offers a wide range of silverware and a restoration service to sublimate the best tables. We marvelled at the finds from Objets de Curiosité, with its wall coverings made from Laotian beetle shells, or its psychedelic wallpaper, also featured in Elizabeth Leriche's 'What's New' experience. We were also surprised by the Hospitality Lab, a trail dedicated to the TECH EDEN theme, devised by Peclers Paris and studio REV.
It will be interesting to follow the evolution of this match made in heaven with luxury hospitality. Perhaps a turning point in the development strategy of the iconic trade show.
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