 Naël El Assaad’s appointed as Development Director at Cycas Hospitality With extensive experience in hospitality and real estate development across France within organisations including Knight Frank, Groupe Châteauform’ and LWS Hospitality, where he was prominent in the recently-signed Voco by IHG hotel in Angers, Naël has also played a key role in the expansion of CAP'ETUDES student housing over the past 4 years and spearheaded the creation of the aparthotel brand LIVE&CO.
Naël joins the Cycas Hospitality team with a remit to fast-track continued expansion and identify new management opportunities via his extensive network & strategic partnerships. With his strategic expansion skills and an MBA in International Hospitality Management from ESSEC Business School (IMHI), Naël is well-positioned to drive international collaborations and expand Cycas' presence across key markets.
Commenting on the appointment, Craig Patterson, Chief Development Officer at Cycas Hospitality, said: “I’m incredibly proud to welcome such an accomplished professional to Cycas Hospitality. Naël’s expertise in financial analysis, the wider hospitality industries and investment strategy solidifies my team’s expertise in this key growth market.
“As we seek to expand in France and mainland Europe in the coming years, I’m certain that Naël’s innovation and executional background will provide Cycas with a strategic edge in navigating the competitive hospitality landscape.”
Naël added: “Joining Cycas Hospitality at this stage in the company’s growth journey gives me the opportunity to significantly contribute to the organisation’s expansion in France and across Europe. Being able to play a pivotal role in shaping the future of Cycas and solidifying its position as a leader in hospitality is incredibly motivating.
“I look forward to meeting our key investors, owners and brand partners in the weeks ahead and, of course, at MIPIM in Cannes later this month.”
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